Question-style headings

AEOWeight 8.0%Score 100

What this is

We check whether your subheadings (H2, H3) are written as questions, such as "How do I choose coffee beans?" rather than "Choosing coffee beans".

Why it matters

When answering a user's question, AI engines like ChatGPT, Perplexity and Google AI Overviews look first for sections where the heading is the question and the answer follows. A question heading tells the AI there is an answer right here.

What counts as passing

Passes when at least 2 H2/H3 headings are questions (starting with words like What, How, Why, When, Where, Which, or ending in a question mark); 1 is a partial pass; none fails.

Evidence

Result	ok
H2/H3 headings	12
Question headings found	What we check How it works
Question headings	2

Raw data

Check ID aeo.questionHeadings

{
  "band": "ok",
  "total": 12,
  "samples": [
    "What we check",
    "How it works"
  ],
  "questionCount": 2
}

Suggestion

Pro plan only

Phrase headings as questions

Only 2 question-style H2/H3 found. Reframe subheadings using 'How', 'What', 'Why', 'When', '為什麼', '如何', etc. so AI engines can pull Q&A pairs.